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Everybody SHOULD
Jenna Petersen
Oy, the should word. Most of the time it comes
out of the mouth of someone who is telling me what to do. And ninety-nine
percent of the time, what they think I should be doing is something that they
do personally. What's worse, is that most of the time, they are also not taking
into consideration my thoughts, feelings and experiences before they tell me
what I should be doing. So rarely will you hear me use it. But this is
one of those times.
Recently on a list I'm on, someone asked what
a publisher should do, what a literary agent should do and what an author should
do. I wrote an answer a bit off the cuff and a couple people said that I should
post that somewhere for easy access. So here it goes. This is my take on what
everyone's job is in the scheme of things in the publishing world. I warn you, I
probably missed some things:
Publishers/Editors should:
1. Edit your work
2. Copyedit your work.
3. Put your work into whatever format you
have agreed upon at no cost to you. If additional formats are
required/called for, they should put your work into those formats for you at
no cost to you.
4. Distribute your work. You should not be
responsible for getting your book listed or put into bookstores.
5. Some marketing.
Agent should:
1. Choose editors/publishing houses that
will be the best fit for your story, style and voice.
2. Send your work out to editors. Once you
are represented, you should not be sending out your work to
publishers yourself. That is your agent's job. The only time this is
not true is if you final in a contest or have an editor appointment and are
asked to submit. But even then, I would send that submission through my
agent.
3. Follow-up on your submissions.
4. Keep you informed of the status of your
submissions.
5. Negotiate your sale.
6. Be a buffer between you and your editor
on business issues so that you can keep your relationship with your editor
all about the book.
7. Answer questions, sometimes hold hand.
(My agent also tells me jokes, I send her Neil Gaiman links and we sometimes
get off on philosophical discussion about the Star Wars and Marvel
universes... but that is not required).
Some agents also involve themselves in
plotting, making story suggestions and some editing. Depends on the agent
and where you are in your career.
What you should do:
1. Continue to study your craft/industry
2. Write your books
3. Once your book is sold, create a
reasonable marketing plan to supplement what your publisher is doing.
What you should not do:
1. NEVER pay a publisher
money. EVER.
2. DO NOT pay an agency
reading fees, editing fees or any fee. Your agent should ONLY
make money when they make a sale for you and collect their 15% from the
advance/royalties
3. Be responsible for any of the duties
assigned to the publishers/agents above (unless you are unagented and then
you will have to represent yourself).
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